Goal

Provide an inclusive, simple and informative shopping experience by building a responsive web application that solves the problems associated with getting personalized juices. The goal is to encourage indecisive consumers who aspire to live a healthy lifestyle to choose LiquidLab instead of its competitors.

Strategy

"Liquid Lab" is a brand new app that prioritizes the need of the audience and understands users goals and preferences in taste by allowing them to make their own selective and customized juices and smoothies.

Target Audience

People between 25 to 45 years old who value a healthy lifestyle, natural alternatives to pharmaceutics and prefer quick store pick-ups over long waiting lines.

Users' NEEd

Users need a simple labeling that describes the purpose/use of the product. They are also attracted to unique and engaging layouts that is not overwhelming.

I made hand-drawn sketches of the "Landing" and "About us" pages. Throughout this process, I could capture my creative spark and save time by reducing the number of revisions.